Performance Marketing Book
What you will learn with this eBook
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Affiliate Marketing
“Performance Marketing for Professionals” covers all of the affiliate marketing bases—from explaining what it is and how it works, to walking you through the steps of becoming an affiliate. With this book, you’ll learn everything you need to know to start making money online.
Email Marketing
Email marketing has been a successful advertising method for quite some time, and with “Performance Marketing for Professionals,” you’ll learn all of the industry best practices so that you can start sending your own email campaigns right away!
Content Marketing
In the post-Google Penguin world, content has become more important for brands and publishers than ever before. With “Performance Marketing for Professionals,” you’ll not only learn about content marketing strategies, but you’ll also get expert tips on how to create great content for your audience, and ways to make your content go viral.
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Competitive Intelligence
If you aren’t using some sort of competitive intelligence in your online marketing, chances are you’re spending more money than you need to, or even worse, losing money! “Performance Marketing for Professionals” will walk you through competitive intelligence and even offer up expert advice on tools you can’t afford to overlook.
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PPC
Pay per click advertising is one of the most popular forms of online advertising, but if you don’t know what you’re doing, it’s quite easy to fail. ”Performance Marketing for Professionals” will arm you with all of the tools and information you need to create, run, and cash in on an awesome PPC campaign!
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Media Buying
With the explosion of social media, media buying has quickly become a great way to make money online and “Performance Marketing for Professionals” will teach you how to do just that. From Facebook ad buying to retargeting, this book will walk you through the steps to become a media buying extraordinaire.
Gives a good glance in to what marketing should be. Interesting read. Shows what you need to do to be good at marketing.
If you're a blogger, for example, or an Affiliate of some program like ebay or Amazon, this would be a handy document to own. If for no other reason than it gives you something quick to look at to keep you focused.
I buy some of these just to see what they're like. I'm interested in marketing and know a little but I have to say that this is the most complete, compact and easy to read and understand marketing book I've ever seen.
About the authors
John Rampton is an entrepreneur, online marketing guru, and startup addict. He's written for many major publications such as the Entrepreneur Magazine, Huffington Post, Examiner, Search Engine Journal, and Bing. Currently a team member at Art & Science. John has spoken at Pubcon, BlogWorld, Affiliate Summit, SES, and several other conferences.
Murray Newlands is the founder and editor of The Mail and editor of the Money Maker Discussion blog. He founded The Mail in 2013 where he writes and makes videos about performance marketing covering topics as broad as email marketing, lead generation, mobile marketing as well as content marketing.